Country fashions chain Rowland’s has gone into administration, just two years after it was saved from closure.
Rowland’s operated a mail order company in Trowbridge, and had shops in Marlborough, Salisbury and, until last year, Bradford on Avon.
There was also an outlet in Bath, where the firm started as a country gents’ outfitters in 1983.
Insolvency firm KCBS has confirmed it is acting as administrator for the business.
In February 2012 the company was bought by Rosemex Trading, a subsidiary of New World Private Equity, just two days after it went into administration for the first time.
At the time the firm employed around 60 people.
There was no word from the Rowland’s branches or head office this week, and the website had been closed.
A post on the firm’s Facebook page said: “Unfortunately Rowland’s Clothing has ceased trading due to administration.
“A new buyer of the business is being sought and if successful the business will re-open.”
The news was received with sadness at Marlborough Chamber of Commerce. President Alex Minoudis said: “We’re very sorry to lose this independent and long-established ladies fashion shop.
“Rowland’s has played an important part of Marlborough’s retail mix for many years and, like us, its loyal customers will be sad to see it go.”