Torrential rain failed to dampen the spirits of more than 100 women who attended a fashion show event in Marlborough Town Hall last night (Thursday) staged by Viyella/CC in aid of Wiltshire Air Ambulance.
It was the second of its kind organised by Bridget Bird, manager of the Viyella/CC store since it opened in the High Street nine years ago, together with her staff.
Six models, both volunteers and staff, showcased the company’s latest spring and summer designs. “And I had to make a joke that those present needed to use their imagination and think the sun was shining,” Mrs Bird told Marlborough News Online.
“The evening was a positive success and we raised a total of £720 for the Air Ambulance, which is such a vital resource in rural areas.”
Viyella/CC staged a similar fashion show last September for ShelterBOX, the international disaster relief charity, which enabled two crates of essential equipment, each worth £500, being sent out to Pakistan.
And it was Mrs Beverley Luxford, a supporter of that ShelterBOX charity, who subsequently asked if a similar event could be staged in aid of Wiltshire Air Ambulance.
“We had no hesitation in saying we would help in any way we could,” said Mrs Bird. “We can’t all be takers. Y ou have to give something back to help the community. It’s great to give to such a worthwhile local charity – and local people made our local event a huge success.”