Recreational cyclist sets out to ride the 'Ride London' 100 miles challenge for Alzheimer's around the 2012 Olympic course.Self confessed 'not particularly fit person', 47 year old Mark Waring-Jones will take on the 100 mile challenge on Sunday week - 29 July - in aid of Alzheimer's Society.
"Two years ago I lost my Father to this horrible disease which strips a person of all normal day to day abilities. An ex-Army man with a huge get up and go attitude, it was very sad to see this taken away" he said, explaining his motivation for deciding to 'put something back in'.
It's a real contrast to the day job, which involves building up the new Marlborough branch of Devizes-based Accountancy practice JS Weeks. As well as not being a seasoned cyclist, Mark isn't an accountant either, but his experience is in catering and combined with creating, building and managing accountancy systems for all types of businesses and not just those in the catering sector.
"Day to day my job is extremely varied" explains Mark when asked how he would describe his role at JS Weeks. "Some days may be training clients using cloud based software other days may be helping and discussing a whole host of topics not necessarily relating to accountancy. I pride myself on knowing my clients, their business and what their future plans may be. I also fit in some general bookkeeping along the way and I have a support line where my clients can call in if they need help using the software." he added.
Until a couple of years ago Mark owned and ran Applebys Cafe in Old Hughenden Yard, which he'd run for nearly a dozen years, and his wife, Emma still owns and runs Marlborough Confectioners adjacent to the former Applebys site in Old Hughenden Yard.
One hundred miles - sounds like a long way, especially when considering that there will be time constraints and he will have to achieve an average of 15mph throughout the route which starts at the Olympic Park and then ventures down to the Surrey hills (Box Hill is the notorious climb) before turning back towards London on closed roads and ending with a sprint finish on the Mall in front of Buckingham Palace.
Anyone wishing to help Mark and give him motivation to break through the pain barrier can do so by clicking here to reach his 'Virgin Giving' page.